Description
We are a fast paced digital delivery and technology consulting team managing a diverse portfolio of B2B platforms, e-commerce redesigns, and localized lead generation campaigns. We are seeking a highly experienced, part-time Meta and Google Ads Expert who goes beyond basic campaign management. The ideal candidate will combine deep technical media buying expertise with a strong creative sense, utilizing modern AI tools to radically streamline ad creation, copy generation, and optimization workflows.
Campaign Architecture & Optimization: Build, manage, and scale full-funnel Meta and Google Ads campaigns (Search, Display, Shopping, Performance Max) to maximize ROAS and minimize lead acquisition costs.
AI-Driven Creative & Copy: Autonomously generate highly converting ad graphics, video concepts, and compelling ad copy by leveraging advanced AI tools (e.g., Midjourney, ChatGPT, Claude), ensuring continuous and rapid A/B testing.
E-commerce & Feed Management: Configure and troubleshoot Google Merchant Center accounts, optimize product data feeds, and seamlessly set up e-commerce product catalogs across both Google and Meta ecosystems.
Advanced Tracking & Analytics: Architect robust, precision tracking setups using Google Tag Manager and Conversions API (CAPI). Ensure flawless data flow and attribution modeling within Google Analytics 4 (GA4).
Dynamic Retargeting: Design and execute sophisticated, multi-touch remarketing campaigns to capture dropped traffic and nurture prospects across complex B2B and consumer buying cycles.
Please submit your application with a brief overview of your media buying philosophy. You must include specific case studies highlighting your experience with e-commerce catalog setups and dynamic remarketing, alongside examples of AI-generated ad creatives or workflows you currently use to accelerate your production.
Requirements
Proven Track Record: Verifiable, high-level experience managing substantial ad budgets with documented case studies showing profitable scaling and precise KPI management.
Technical Mastery: Deep technical fluency in the ad-tech ecosystem. You must be highly proficient with AdWords (Google Ads) legacy and modern interfaces, custom conversions, and complex Merchant Center diagnostics.
Creative Autonomy: You do not just wait for a design team to hand you assets. You have a strong eye for visual design and the prompt-engineering skills to independently produce high-quality creative output.
Workflow Efficiency: A strong mindset for automation. You should excel at using technology to reduce manual, repetitive tasks, maximizing your strategic output within part-time hours.