Description
Location: Gulberg III, Lahore
Employment Type: Full Time
At Technotch, we're pioneering the future of search. We're seeking a forward-thinking Senior SEO & AEO Specialist to lead our search strategy for B2B and SaaS clients. This role goes beyond traditional keyword optimization - you'll shape how our clients appear in both traditional search engines and emerging AI platforms like ChatGPT, Perplexity, and Google's Search Generative Experience.
Your Impact
You'll be responsible for developing and executing comprehensive SEO and Answer Engine Optimization strategies that drive organic traffic, enhance AI visibility, and maximize exposure across the evolving search landscape.
Key Responsibilities
- Strategy & Leadership: Develop and implement holistic SEO/AEO strategies, processes, and best practices across our client portfolio
- AI Search Optimization: Structure content using schema markup, Q&A formatting, and entity optimization to maximize visibility in AI-generated responses and featured snippets
- AEO Implementation: Create concise, authoritative answers (40-60 words), optimize for voice search, and format content for zero-click search results
- Team Oversight: Guide SEO specialists and content teams, ensuring AEO principles are integrated into all content briefs
- Performance Analysis: Monitor SEO/AEO performance using Google Analytics, Search Console, Ahrefs, SEMrush, and AI search monitoring tools
- Technical Leadership: Lead technical SEO audits, AEO implementation projects, and site migrations
- Mentorship: Train team members on SEO/AEO best practices and writing for AI crawlers
- Competitive Intelligence: Conduct analysis to identify opportunities in both traditional and AI search landscapes
- Industry Innovation: Stay current with SEO trends, algorithm updates, and generative AI search developments
- Brand Monitoring: Track client brand presence in AI responses and develop strategies to improve citation rates
- Link Building: Lead outreach, digital PR, and relationship-building campaigns with industry publications
You'll also contribute to our corporate website optimization and handle ad-hoc projects as needed.
Requirements
Qualifications & Requirements
Education & Experience
- 3-5 years of SEO experience, preferably in an agency environment
- Proven track record of improving SEO performance for B2B or SaaS clients
- Demonstrated understanding of AEO principles with experience optimizing for featured snippets, voice search, or AI-generated results
- Strong knowledge of SEO trends, technical SEO, link building, and answer engine optimization best practices
Technical Skills
- Experience with SEO/AEO tools: Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, AnswerThePublic, AlsoAsked
- Familiarity with structured data implementation (Schema.org, JSON-LD) for rich results and AEO
- Experience with content management systems and basic HTML/CSS
Work Environment & Physical Requirements
- This is a hybrid role requiring 3 days per week in our Lahore office
- Office environment includes open seating with typical office lighting and ambient noise
- Ability to sit or stand for extended periods while working on a computer
- Must be able to read documents and computer screens and hear verbal communications
Personal Attributes
- Continuous learner who stays current with industry innovations and AI search developments
- Strategic thinker who values quality content and leverages technical insights
- Effective communicator and mentor who enjoys sharing knowledge with team members
- Problem-solver who can troubleshoot analytics and search console issues